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內(nèi)化于心、外化于形

GOODRAMA（田里的谷子）是北京一家兒童國(guó)文戲劇社，鼓勵(lì)孩子在中國(guó)生態(tài)的戲劇村落中生活，用中國(guó)的民間故事滋養(yǎng)中國(guó)的孩子，在國(guó)文戲劇世界中感知中國(guó)傳統(tǒng)文化的哲學(xué)。標(biāo)志采用了中國(guó)扎染中的靛藍(lán)，自然的渲染出傳統(tǒng)手工的剪紙鳥兒，鳥兒銜著稻谷，振翅欲飛。設(shè)計(jì)師還發(fā)展出充滿生命力的識(shí)別畫面：“群鳥筑巢，或銜樹枝，或銜泥草，一日而巢成”，一幅中國(guó)孩子戲劇社團(tuán)共同勞作的畫卷映入眼簾。

Goodrama is a Beijing-based Chinese drama club for children. The logo simply presents the soul of the brand, which encourages children to live in Chinese drama village and be fostered with Chinese folk stories and traditional culture and philosophy there. In indigo as typically used in Chinese plangi skill, the logo renders in a natural way the paper-cut bird that is spreading its wings to fly, rice in its mouth. Also, the designer develops a vivid, recognizable picture - “all birds work together to build their nest within one day, some with twigs in mouth and some with mud or grass” – symbolizing children in our drama club studying and playing together.

* 獲得金點(diǎn)設(shè)計(jì)獎(jiǎng)(GOLDEN PIN DESIGN AWARD）

服務(wù)行業(yè)：教育

服務(wù)客戶：田里的谷子

服務(wù)內(nèi)容：品牌策略、標(biāo)志/VI視覺識(shí)別系統(tǒng)、品牌命名、品牌整合設(shè)計(jì)