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隱沒在公園中的餐廳

BLUE LAKE（羅蘭湖餐廳）位于一個鬧中取靜的城市公園里，隱沒在一片密林中，那里有一汪清澈的湖水。設計師決意根據環境原本的精神氣質，發展出可感知的標志識別。我們將“湖”與“紫”作為創意原點轉換為印章圖形呈現在標志里。中文字體的筆劃設計就像兩顆水滴即將交融，這個字體被設計師稱為“水融體”。淡彩暈染的紫羅蘭花瓣綻放在主視覺畫面里。這些微妙的視覺感知傳遞出“隱”的中國哲學。紫色是非知覺色，當其淡化的時候，呈現出幽靜與內斂的姿態，能給人們帶來安靜平和的視覺感受。

Blue Lake Restaurant is sited by a clear lake, amid a dense woods, in a city park kept quiet amid the noisy ambient. The designer endeavors to develop a sensible logo according to the original aura of the ambient. We turn the “lake” and “purple” as an innovative start point into a stamp graph to be embedded in the logo. Strokes of the Chinese characters are designed as two water drops to be mingled together. The font is designed as a “water-combining shape”, with violet pedals saturated with light color. Through delicate vision, it embodies the Chinese philosophy of “implication”. As a non-perceptive color, purple displays a quiet and reserved style especially when faded, simply expressing a visual sense of tranquility and peace.

* 獲得2017年iF設計獎(iF DESIGN AWARD 2017）

服務行業：餐飲

服務客戶：羅蘭湖餐廳

服務內容：標志/VI視覺識別系統、品牌整合設計。